AFTER 15 years of offering quality financial services to its customers, GTBank has unveils a new corporate television commercial with the tag "Questions" The TVC is aimed at inputting freshness and reinventing the brand by weaving new themes into the banks life narratives as well as remembering its past and revisioning the future.

At the unveiling ceremony at the banks Victoria Island corporate head office, the Deputy General Manager, Mrs.Lola Odedina gave further insight into the thinking behind the new TVC. She explained that through asking construction questions the bank unlocks opportunities as well as provides exceptional services to its numerous customers not just locally but in the global financial market place.

The unveiling ceremony also doubled for announcing the banks financial results and the change of its financial year from February 29 to December 31 starting from next year.

"The TVC harnesses the positive mystery that revolves around service delivery in Guaranty Trust Bank and explains why we are able to meet the needs of our customers, even in the face of diverse needs," Odedina explained.

She further added "It (the new TVC) answers the big questions "What makes GT Bank different? Though the use of poetic lines and mind blowing visuals."

The new commercial, shot both locally and in the United Kingdom, deploys huge amount o imagery to describe the various questions that spring up when looking for solutions.

It further illustrates how providing solutions to how, what, where, why and why not, customers step by step dismantle obstacles on their paths to attaining financial greatness.

Driven by value added service delivery, innovativeness, professionalism, ethical conduct, knowledge relationship building and excellent financial returns on investment, the bank prides itself as one that touches the lives of its customers and the economy in general.

Odedina explaines further GTBank through the delivery of these value added services to its customers has become strongly rooted in the nations financial industry.

The un-audited financial score card indicating a remarkable 109 per cent increase in profit before tax for six months ended August 2008 is a further confirmation of the bank’s increasing share in the industry."

Besides, the bank has established itself as a key player in the global financial industry with branches in Gambia, Sierra Leone, Ghana, and recently in the United Kingdom.

The development, Odedina explained is a clear demonstration of the banks commitment to leverage on its local successes to achieve global prominence. ("We are determined to be a world-class financial brand. The quest for attainment of world-class has become our focal-point,") Odedin averred.

To attain this enviable height, Odedina said the bank has made the following values its watchword: Walk the talk, openness, recognition, learning, decisions, creativity, listening ability, accountability, service and shared responsibility.

The new TVC, therefore, will run in all the banks branches across the globe.

Announcing the financial result of the bank showed that the gross earning stands at N33 billion last year while it recorded gross earning of N57.2 billion.

The bank also recorded a profit before taxation (PBT) of N23.0 billion for this half-year period. This is a 109 per cent increase from N11.0 billion recorded in the correspondent period last year. The bank’s Total Assets plus Contingents grew by 43 per cent from N840.4 billion to N1.2 trillion, while shareholders’ funds stood at N167.1 billion as at 31 August , 2008.

In the same vein, the bank in its bid to further enhance share holder value, officially announced a change in its financial year end from February 29 to December 31, starting from this year.

According to the managing director of the bank, Tayo Aderinokun, the decision of the bank is in keeping with its tradition of ensuring the adoption of international best practices, as many renowned international banks have December 31^st as their financial year end. This decision would also align the bank’s year end with that of its subsidiaries, which already operate December 31^st year end. The bank was one of the few banks that indicated its intention to comply with the initially proposed uniform December year end by the CBN.

With over 140 business offices in Nigeria and banking subsidiaries in Ghana, Sierra Leone, Gambia and the United Kingdom, Guaranty Trust Bank has over the years maintained a pre-eminent position as a major player in the Nigerian financial services industry through its consistent remarkable achievements.

Among these achievements is its emergence as the first Nigerian institution since the early 1990s to venture into the international capital markets and raise funds in a Regulation S Eurobond issue with a $350 million Eurobond issues. This feat preceded the listing of its US750 million Global Depository Receipts (GDRs) on the London Stock Exchange. Also noteworthy is the fact that the bank emerged as the first Nigerian bank to receive the international Standard Organisation (ISO) 9001-2000 award of the Standard Organisation of Nigeria (SON) recognition of its quality management system and conformity with global best practice